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Sweat Equity
Investment

Let´s make visions reality!

Our Services

We do what it takes to make your business fly. We are a active investor, meaning we only make investment where we can make a difference with our knowledge. With long experience in business development, growth, investment, digital experience we can create the next chapter with you. Our methods is well proven and we have long track record in making success.

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Hello

My name is Mikael Andersson

Founder and investor at Sweat Equity Investment. I have been active in the digital area for 25 years and after a lot of trial and error i built successful business and helped a lot of clients reach their goals. My strengths is business development, strategy, organisation, ideation and deviation of companies.

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Portfolio

We have been involved in many companies during the year, here is a few of the companies we built and invested in.

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Star Republic AB

Star Republic (SQLI Nordics) is a leader in e-commerce development in the nordics. We founded the company 2003 and Mikael was the CEO for many years. During that time the company growth from 0 to 80 people. The company was divested in 2017 to French SQLI.

Divisted 2017

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Sandryds AB

Sandryds is a wholesaler that manufactures work clothes. We invested and Mikael worked as the CEO for a few years. We managed to dubble the  revenue and went from high losses to be very profitabel. 

Divisted 2011

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InnVolv AB

InnVolv is a new and innovative tool for the construction industry. We have invested, act as a advisor and supporting the organisation with digital knowledge as well as business development.

Active since 2022

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Eaze Productions

Eaze is a music production company connecting songwriters and producers with people and companies all over the world. Mikaels role is creating the business strategy and develop the company to sell its services world wide.

Active since 2022

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Red Star Lab AB

Red Star Lab, leader in develop innovative tech gadgets for the promotion industry. We where active as a business developer as well as management, product development and sourcing purchase from Asia.

Divisted 2009

Why Choose Us

25+ Years of Experience with over 100 successful client stories.

Digital technology is our passion and driving force. Today technology is not only a business opportunity its in the core of every companies success.

We know all the common mistakes and can navigate you to make the right choices.

We have long experience helping both big companies like car industry, fashion, telecom and IT but also startups like music industry, construction, e-commerce and transport.

With our investment portfolio you will connect with other businesses and investors to boost your company.

We have a wide spectra of competence, from product development to digital business. But most important, building companies with profit.

How we 
Work

Status quo

To begin with we need to investigate what are the challenges, opportunities, what make you unique and plot the landscape of your competition.

Plan

With the knowledge we discovered we will make a plan. At this point the plan is brief and need to be tested in real life. Think big, start small and scale fast. 

Test

We will test your idea in real life. It can be a prototype, MVP, deep interview of reference group. After this step we start over and scale the business. We work fast and agile.

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Let's Connect

Plese tell us more about you and your ideas. You can contact us and we will be there for you

Address

Sweat Equity Investment AB

Letsegårdsvägen 102

427 40 Billdal

Email

Phone

+46 704-890 790

Contact Us

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